What are Values?

Values provide the upfront motivation before an event, and the after-the-effect valuation of the event. They are the things that have us do what we do. From the moment we wake up until we go to sleep, all we are doing is fulfilling our values.

As Richard Bandler famously said, our values are the things that we don't quite live up to. They represent are highest aspirations and the core drivers of human behaviour.