In NLP, whether you are associated in a representation or dissociated from it drastically changes the intensity of the emotional response.
Associated
If you are Associated into a picture or memory, you are in the representation looking through your own eyes. You experience the feelings as if you were there right now. This is ideal for amplifying positive memories and states.
Dissociated
If you are Dissociated, you can see yourself in the picture or memory. It's like watching a movie of yourself. This naturally creates emotional distance and is a primary tool for processing difficult memories or phobias.
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