Primary Representation System

The Primary Representation System is the way an individual favors holding their model of the world internally. It is their "go-to" sensory system for processing reality.

For example, someone with a Primary Representation System of Visual would tend to use visual predicates more often in their language (e.g., “I see what you mean,” “That looks clear”).

The Primary Representation System is also the system a person defaults to in moments of high stress. By understanding yours and others' primary systems, you can tailor your communication to be naturally persuasive and high-impact.